Thinkswell
As Social Media Strategist at Thinkswell, I spearheaded innovative digital campaigns for renowned country artists, driving engagement, revenue growth, and brand awareness.
Successfully managed Randy Houser's social media presence and strategy, driving fan engagement and growth.
TikTok Launch: Launched Randy Houser on TikTok, gaining 60,000+ followers within 48 hours through an authentic storytelling approach.
Album Campaign: Strategized and executed a campaign for Randy Houser's album "Note to Self", featuring a user-generated content challenge on TikTok.
Brand Partnerships: Secured strategic partnerships with Solo Stove and John Deere.
Randy Houser
Mitch Rossell Achievement
Surpassing 1 Million Monthly Listeners: Successfully helped Mitch Rossell exceed 1 million monthly listeners on Spotify without label support or significant budget allocation beyond social media expenditures.
Content Creation: Managed content creation while Mitch Rossell toured with Garth Brooks, including filming, editing, and posting content.
Single Releases: Collaborated with his management team on single releases.
Merchandise: Developed a fan-driven merchandise strategy, allowing fans to vote on designs.
Community Building: Nurtured Mitch Rossell's online audience, shifting focus from broadcasting to meaningful interactions and fan support.
Partnerships: Secured a deal with Ram Band Van., SiriusXM, and Pandora
Mitch Rossell
Hard Work Sucks Koozie
Social Media Management: Successfully managed Stephanie Quayle's social media presence, creating and executing innovative content strategies to engage her audience.
TikTok Series Development: Conceptualized and implemented various series concepts for Stephanie Quayle's TikTok account, showcasing her music, personality, and behind-the-scenes moments.
Featured on Ellen: Edited a viral clip featuring Stephanie Quayle and an "interrupting horse" that was showcased on The Ellen DeGeneres Show.
Lucchese Boots Partnership: Masterminded the partnership between Stephanie Quayle and Lucchese Boots, resulting in a unique collaboration that expanded her brand reach and generated new opportunities
Impact:
Stephanie Quayle's partnership with Lucchese Boots demonstrates the effectiveness of strategic social media management and partnership development in driving artist growth and brand expansion. By leveraging social media platforms and collaborating with complementary brands, we were able to increase her online presence, foster meaningful connections with her audience, and create new opportunities for growth and success.
Stephanie Quayle
Content Editing: Successfully edited content for Caroline Jones' YouTube channel during her tour with Zach Brown Band, showcasing behind-the-scenes moments and performances.
Social Media Content Creation: Adapted YouTube content for TikTok and Instagram Reels, expanding her online presence and engagement across multiple platforms.
Tour Documentation: Collaborated with Caroline Jones to document her tour experiences, creating engaging content for her fans and fostering a sense of community.
Impact
By editing content for Caroline Jones' YouTube channel and creating social media content, we were able to:
Grow her online presence: Increase her visibility and reach on YouTube, TikTok, and Instagram.
Engage her audience: Foster meaningful connections with her fans through behind-the-scenes content and tour documentation.
Showcase her music: Highlight Caroline Jones' music and artistic talents through high-quality content.
