Stratosphere Hotel and Casino
As Senior Social Media Manager at the Stratosphere Hotel and Casino, I directed social media and content strategy, leading a team of four managers to drive engagement and revenue.
Key Achievements
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Increased ticket sales by 80% through creative content and engagement strategies.
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Partnered with Vine stars J. Cyrus and Brendon McNerney to live stream the first-ever SkyJump on Periscope, generating buzz and excitement around the attraction.
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One of the first hotels in Las Vegas to partner with Vine influencers, capitalizing on the emerging trend of influencer marketing and brand partnerships.
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Developed an innovative system connecting digital engagement to attraction revenue, providing measurable insights.
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Created engaging social media takeovers and live streaming events targeting the 16-35 demographic, expanding the property's audience beyond traditional casino guests.
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Reduced content delivery time by 30% through streamlined workflows and approval processes, optimizing team efficiency.
Impact:
My forward-thinking approach and innovative strategies allowed me to create buzz and reach the right audience, influencing those with the power to drive sales. By leveraging social media and influencer partnerships, I was able to drive significant revenue growth and increase brand awareness.
Skills Used:
Social media marketing and strategy
Influencer marketing
Live streaming and event marketing
Content creation and curation
Data analysis and attribution modeling
Team management and leadership