Richard Harris for Mayor Campaign
As Digital Media Strategist for Richard Harris' mayoral campaign, I developed and executed a high-impact social media strategy that drove significant results despite a modest $2,000 ad spend budget.
Impact:
By leveraging creative targeting, compelling content, and data-driven decision making, I maximized the impact of our limited budget, delivering a successful campaign outcome that exceeded expectations. This experience demonstrates my ability to drive results in challenging environments and showcases the potential for innovative digital media strategies to disrupt traditional campaign approaches.
Key Achievements:
Strategic Targeting: Identified and targeted key demographics outside of traditional supporter bases, including:
Local Businesses: Major employers like Tyson, Con-Agra, and Entergy (ANO)
Education: Arkansas Tech University students and faculty
Diverse Voter Groups: Hispanic and Black voters, families, and other churches
Content Creation: Collaborated with videographers and photographers to produce engaging content that resonated with diverse voter groups.
Data-Driven Decision Making: Analyzed social media data to refine strategies, optimize ad spend, and drive campaign success.
Outperforming Expectations: Successfully outdid the incumbent candidate, who relied on traditional media channels like radio, TV, newspaper, and local magazine, by leveraging Facebook's targeted advertising capabilities.
Richard Harris Elected Mayor of Russellville, AR
Ad Campaign from Election