Jon Taffer
As Director of Social Media for Jon Taffer, I spearheaded transformative digital strategies that catapulted his brand to new heights, driving unprecedented growth, revenue, and brand awareness.
By harnessing the power of strategic leadership and innovative marketing, I propelled Jon Taffer's brand to stratospheric heights, yielding remarkable results: a sold-out 27-city tour, a record-shattering collaboration with Showtime's Shameless that garnered millions of views, and a thriving podcast that cemented Jon's authority in the industry. Through visionary marketing strategies and flawless execution, I consistently delivered outsized returns on investment, driving unprecedented growth, revenue, and brand awareness for Jon Taffer.
The Work
Sold-Out Rescue Tour
Orchestrated all aspects of Jon's 27-city nationwide tour, including:
Strategic venue selection and tour routing optimization
Comprehensive ticketing infrastructure development with tiered pricing and VIP packages
End-to-end logistics coordination
City-specific promotional campaigns
Revenue Growth
Generated over $500,000 in merchandise sales and drove 65% merchandise revenue growth through strategically timed social promotions and targeted campaigns.
Marketing Budget Management
Managed $1M+ marketing budget across platforms, consistently delivering 3x ROI through strategic allocation.
Multi-Platform Campaigns
Led campaigns synchronizing TV, digital, podcast, and event promotions for maximum impact.
Digital Presence
Revolutionized Jon's digital presence through cohesive content strategy, including:
#TafferTalk campaign that became Twitter's #1 trending topic
Original video content optimized for platform-specific engagement metrics
Promotional tie-ins with Bar Rescue episodes
Strategic Partnerships
Facilitated high-profile collaborations, including:
Gary Vaynerchuk on Ask Gary Vee Show
Showtime's Shameless, yielding over 4.2 million views and 83k engagements
Awards and Recognition
Secured Shorty Award nomination for innovative cross-platform campaign.
Podcast Launch
Launched and grew The Jon Taffer Podcast, extending brand presence into audio format with original content.
Skills used:
Social media marketing and strategy
Event planning and execution
Video production
Facebook ads management
Targeted campaign creation
Podcast launch and management
Budget management and ROI analysis