I’m a content and marketing strategist with 14+ years of experience building high-performing campaigns across digital media, brand, and creator platforms. I lead with strategy, back it with data, and execute fast. Whether I’m scaling a startup or producing a national tour campaign, my focus is the same: build systems that perform.

Execution Backed by Data

I’m not romantic about content—I care about what works. I use audience behavior, platform signals, and campaign data to shape every decision. At Apollo Health, I managed a $450K quarterly paid media budget across Meta, Google, and CTV—executing full-funnel campaigns that combined brand awareness with precision retargeting. I also created and produced Whiskey & Insurance, a branded podcast that scaled to thousands of listeners, sold out a live event, attracted sponsors, and drove $10M+ in pipeline within 90 days.

Taffer Media – Strategic, Full-Funnel Execution

At Taffer Media, I led digital strategy for Jon Taffer’s 27-city national tour and consumer brand. I launched ad campaigns across paid platforms targeting cold audiences, cart abandoners, and past buyers—driving ticket sales and merchandise revenue. I co-created and produced The Jon Taffer Podcast, managed performance content across channels, and worked directly with the Bar Rescue and Spike TV teams to ensure alignment. Highlights included producing a Shorty Award-nominated digital campaign with Showtime’s Shameless and a crossover episode with Gary Vaynerchuk on #AskGaryVee.

Downtown Podcast – From DIY to Cultural Anchor

Before brand budgets and paid strategy, I cut my teeth helping turn Downtown Podcast from a scrappy living-room project into a fully produced weekly show filmed live at the 150-seat Inspire Theater in Downtown Las Vegas. As Talent Booker, Segment Producer, and Content Lead, I booked and coordinated guests like Sarah Jessica Parker, Kimbal Musk, Tony Hsieh, Sir Mix-A-Lot, and Matt Mullenweg. I ran segment scripting, production workflows, and social distribution, while building brand partnerships with Sailor Jerry, Sin City Brewing, and Ambros Whiskey. We earned press coverage, sold out weekly shows, and secured local TV distribution—years before “creator economy” was a buzzword. It was lean, fast, and fully community-driven, and it taught me how to build audience, polish under pressure, and grow real engagement from the ground up.

Proven in Startups, Grounded in Systems

At Huddles, I led creator partnerships during a high-growth phase that helped secure $9M in funding from Alexis Ohanian. I built onboarding systems, supported in-app campaigns, and worked cross-functionally with product and marketing to increase platform retention. Earlier work with brands like ICEE, J&J Snack Foods, and national touring artists gave me the executional range to lead across verticals.

I don’t just make content—I build engines. If you’re looking for someone who can align brand, performance, and storytelling—and deliver outcomes that are built to last—let’s talk.